North America featured in Global PUR magazine

Posted on March 08, 2013
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With our privileged position at the start of the value chain, it’s sometimes hard to get polyurethane innovation the respect it deserves on the world stage.


That’s why BASF developed its customer-facing magazine, Global PUR, and we’re proud to share that BASF Polyurethanes North America’s work is featured in two stories in the latest issue.


Highlighting the success of BASF and Clarion Industries in the laminate flooring industry and BASF’s participation in helping to make Keen an industry-leading footwear brand, the stories demonstrate how BASF works closely with its customers to achieve market-leading solutions.


Excerpts from the article are included below. You can read more by clicking on the link and entering the page numbers specified for each article.


BASF and Clarion Industries work together to give consumers superior options in flooring


In living rooms, dining rooms, kitchens and bathrooms around the world, laminate flooring is standing up to stringent tests. Many homeowners who prefer to have a hard durable surface throughout their house choose laminate flooring as a lower cost alternative to exotic wood or high- end stone floors. Given the popularity and growth of laminate flooring, both manufacturers and consumers are demanding higher performance characteristics and many different designs for their laminate flooring options. To meet these growing demands, BASF and Clarion Industries are working together to make better fiberboards into better laminate flooring, and improve on the offerings for laminate flooring consumers. >> Read more in Global PUR on pages 32 and 33.



A very KEEN Shoe

In 2003 KEEN was born from a simple design challenge, “can a sandal protect the toes?” The answer was the Newport (pictured). From that single footwear style, KEEN has grown into a global brand with more than 300 styles of footwear, bags and socks. From waterproof performance footwear, to casual summer styles, outdoor enthusiasts of all ages can enjoy KEEN wherever their adventures take them. >> Read more in Global PUR on pages 36 and 37.


To find out more about BASF polyurethanes for residential applications, >> click here.


To find out more about BASF polyurethanes for sports and leisure activities, >> click here.