Innovative electronics packaging concept wins BASF design competition

Posted on December 11, 2015

Guangzhou, China – December 11, 2015 – BASF today announced the winner and runners-up of its “Materials Today, Innovations Tomorrow” design competition, which was launched at Chinaplas 2015. The design competition challenged designers to submit ideas to turn BASF’s materials into new designs of innovative applications for fields such as consumer products, automobiles, building, and medical devices.


“The competition was a great platform for us to stimulate the creative use of our materials together within the design community. We will continue to work closely with industrial designers and engineers to bring to life more innovative designs utilizing BASF’s high-performance materials to meet the growing market demand for products with lightweight features and new functions,” said Andy Postlethwaite, Senior Vice President, Performance Materials Asia Pacific, BASF.


Alex Zhe, Design Engineer at Broadway Group, has won the award for his inspiring electronics packaging box design. BASF also recognized two runners-up for the award: the concept yoga shoes by Jieping Huang, Designer of TEAMS Design and the photocatalytic air filter by Wu Rong, Postgraduate student from Tong Ji University’s Materials Science & Engineering faculty.


The winner was awarded a prize of RMB 10,000. A prototype of the winning design will be manufactured and promoted by BASF. The first runner-up and the second runner-up were awarded RMB 5,000 and RMB 3,000 respectively.


About BASF’s Performance Materials Division


BASF’s Performance Materials division encompasses the entire materials knowhow of BASF regarding innovative, customized plastics under one roof. Globally active in four major industry sectors - transportation, construction, industrial applications and consumer goods – the division has a strong portfolio of products and services combined with a deep understanding of application-oriented system solutions. Key drivers of profitability and growth are our close collaboration with customers and a clear focus on solutions. Strong capabilities in R&D provide the basis to develop innovative products and applications. In 2014, the Performance Materials division achieved global sales of € 6.5 bn.


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About BASF


At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of over €74 billion in 2014 and around 113,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at

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