BASF to showcase Advanced Automotive Solutions at 2012 North American International Auto Show
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SOUTHFIELD, MI, Jan. 4, 2012 – As the world’s top automakers are unveiling their latest models next week at the North American International Auto Show in Detroit, the world’s leading chemical company – BASF – will showcase the increasing role of chemical products in helping to deliver improved vehicle performance and comfort.
BASF works closely with car designers, engineers, collision repair centers and OEM manufacturers to apply its innovative product ideas in developing lighter, safer, colorful and more energy-efficient cars with unparalleled motoring comfort.
In full alignment with the company’s “We create chemistry” strategy, BASF is continuing to focus on sustainable development, the future of mobility and energy efficiency to help play a role in conserving resources and improving quality of life.
BASF’s 4,500 square-foot exhibit in room D2-15, which will be open to journalists and invited automaker and supplier guests Jan.9-12, will demonstrate the latest automotive technologies from BASF.
“The North American International Auto Show provides BASF with a great opportunity to showcase our innovations that will help automakers differentiate their vehicles and at the same time make the vehicles more sustainable and energy-efficient,” said Beate Ehle, President, Market and Business Development, BASF North America.
Key technology and innovative product highlights at BASF’s suite will include:
About BASF Automotive Solutions
BASF is the world’s largest chemical supplier to the automotive industry. BASF automotive solutions are used across virtually all vehicle systems to improve performance, reduce fuel consumption, improve safety or decrease emissions. As a development partner with deep technical expertise, BASF also helps auto makers and suppliers to drive innovation, production efficiency and sustainability. In 2010 BASF’s sales to the global automotive industry were an estimated €7.9 billion. Visit www.automotive.basf.com for more information on BASF automotive solutions.
BASF – The Chemical Company
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,400 employees in North America, and had sales of $17.7 billion in 2010. For more information about BASF’s North American operations, visit www.basf.us.
BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, and agricultural products to oil and gas. As a reliable partner, BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €63.9 billion in 2010 and had approximately 109,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com or in the Social Media Newsroom at newsroom.basf.com.
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