BASF’s ULTRASIM® analysis tool helps eliminate costly surprises in product development cycle

Posted on March 25, 2015

WYANDOTTE, MI, March 25, 2015 – Unlike current analysis tools, BASF’s ULTRASIM® performance prediction technology routinely delivers 90-95 percent accuracy when predicting the performance of parts molded using BASF materials.


A common misconception regarding fiber reinforced plastics is that the material’s performance cannot be predicted like steel or aluminum. Using highly sophisticated material characterization methods and analysis techniques, designers and engineers can account for the influence of the injection molding process of a thermoplastic and study the following:


    Structural performance for static loads
    Structural performance for impact (crash) loads
    Vibration and acoustic response
    Fatigue and creep performance


“Managed by BASF’s skilled team of experts, ULTRASIM technology optimizes the overall design process,” said Mark Minnichelli, director of technical development at BASF. “This technology allows us to reduce part mass, minimize design and development costs, and improve our client’s confidence in a product before tooling investments are made.”


BASF recently used ULTRASIM technology in collaboration with Bemis Manufacturing Company, a global plastic products manufacturer, to develop a first-of-its-kind shopping cart design that’s redefining the shopping experience for both retailers and customers. The all-plastic design delivers strength and durability two times that of traditional steel models with less frequent wheel repairs and maintenance. The shopping cart is also 100 percent recyclable reducing landfill waste.


More examples of ULTRASIM’s role in the automotive, industrial and consumer markets can be found at BASF’s booth #S16027 this year at NPE2015: The International Plastics Showcase.


Visit our ULTRASIM page for more information. 

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