BASF polyurethane powers high energy return in new Brooks Levitate running shoes
New DNA AMP midsole using BASF technology delivers high energy return for leading performance running shoes
Polyurethane cushioning system is tailor-made for Brooks Running
WYANDOTTE, MI, September 20, 2017 – BASF’s polyurethane-based cushioning system is powering the latest innovation for runners with the launch of the all-new Brooks Levitate with DNA AMP performance running shoe available starting September 30.
Based on seven years of run research and in partnership with BASF, the Brooks Levitate is the first to feature the DNA AMP midsole, which is made from a new blend of BASF’s Elastopan®Sports Light material. By refining the formula and making modifications to polyurethane on a molecular level, the DNA AMP midsole offers enhanced comfort and durability and provides runners with the most energy return of leading performance running shoes.
“Brooks Running is widely recognized as a leader in performance running shoes,” said Chau Nguyen, footwear market manager for BASF in North America. “Through our partnership to develop the all-new Levitate, BASF used its performance materials expertise to create a polyurethane midsole that is tailor-made for Brooks.”
This new cushioning material expands under the runner’s foot, returning more energy as force is applied; leading to less energy expended during a run. In addition, compared to traditional midsole materials such as ethylene-vinyl-acetate, BASF’s high performance polyurethane formulations improve the compression set effectiveness – the ability of the midsole to retain its original thickness – providing lasting wear and functionality during the life of the shoe.
“We are seeing two key trends within the athletic shoe market: consumer demand for lightweight, comfortable and durable shoes and increased focus on automating the footwear production process,” said Nguyen. “The result is renewed interest in and use of high performance polyurethane for athletic shoes.”
For more than forty years, footwear manufacturers have relied on BASF’s material expertise and innovations in custom-tailored polyurethane systems and thermoplastic polyurethane elastomers for making all types of soles. As consumers continue to seek high-quality products that can improve their experience, BASF collaborates directly with leading brands throughout the entire development process, enhancing existing technologies or developing new technologies to meet performance demands.
“The Brooks Levitate with DNA AMP is engineered from the ground up to deliver runners an infinitely energetic experience,” said Zach Boteilho, senior innovation developer at Brooks Running. “We are excited to partner with BASF to bring to life the revolutionary new DNA AMP midsole technology that releases energy straight back to the runner, making the experience so fun they can run forever.”
For a press photo, please click the following link:
About BASF’s Performance Materials Division
BASF’s Performance Materials division encompasses the entire materials knowhow of BASF regarding innovative, customized plastics under one roof. Globally active in four major industry sectors – transportation, construction, industrial applications and consumer goods – the division has a strong portfolio of products and services combined with a deep understanding of application-oriented system solutions. Key drivers of profitability and growth are our close collaboration with customers and a clear focus on solutions. Strong capabilities in R&D provide the basis to develop innovative products and applications. In 2016, the Performance Materials division achieved global sales of € 6.9 bn. More information online: www.performance-materials.basf.com.
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,500 employees in North America, and had sales of $17.4 billion in 2015. For more information about BASF’s North American operations, visit www.basf.us.
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 112,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of more than €70 billion in 2015. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information at www.basf.com.