BASF in the news: Gerry Podesta featured in Urethanes Technology International

Posted on December 21, 2012

BASF’s Gerry Podesta, SVP, Polyurethanes North America, is featured prominently in a recent issue of Urethanes Technology International magazine, offering insight into the economic health of the North American polyurethanes market.


Featured in a special report in the magazine’s Oct/Nov issue, Gerry, alongside a handful of other industry execs, offers insight into the performance of the polyurethanes category in the North American market. Outpacing U.S. GDP, polyurethanes, it was agreed, has a positive future, displacing or outperforming other materials in a variety of key markets.


Highlights from the article include insight on polyurethanes’ opportunity in the construction and housing market, which the pundits note is significant, thanks to greater market penetration by polyurethanes and the popularity of SPF. The opportunities for polyurethanes market growth in furniture and beds are up too, Gerry notes, thanks to a decline in flexible foam imports (as overseas shipping costs rise) and the increasing use of the material in mattresses.


Access the article here.


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