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BASF Cellasto receives Ford Motor Company's Q1 preferred quality award

Posted on August 06, 2013

WYANDOTTE, MI, August 5, 2013 – The BASF Wyandotte Cellasto ® business, a leading manufacturer of automotive spring aids, coil spring isolators and top mounts, was recently recognized by Ford Motor Company as a preferred supplier and was awarded the Ford Q1 certification. The award acknowledges suppliers for superior quality and delivery, and the ongoing implementation of an effective quality system.


The Ford Q1 award is Ford Motor Company’s highest distinction for supplier quality and uses several key elements to rate suppliers:

    Assessment and validation of management system capabilities to insure safety, environmental, quality and customer satisfaction
    Ford manufacturing plant endorsements which reflect the effectiveness of a supplier’s systems towards meeting daily quality and delivery targets
    Ongoing monitoring of performance
    Continuous improvement activities within the company

Suppliers must initially achieve, and then maintain, a performance score of >800 points.  The BASF Cellasto plant maintains a >1300 point status, positioning them as one of Ford’s top suppliers.


 “Receiving Ford’s Q1 award is an honor and we are very proud of this accomplishment,” said Jim Miller, BASF Cellasto Quality Manager.  “This achievement is the result of the entire team’s effort and celebrates our ongoing commitment to provide quality products and services that exceed customer expectations.”


Representatives from Ford Motor Company visited BASF and presented a plaque and a Ford Q1 flag to employees. The flag was raised in front of the Cellasto plant during an award ceremony and luncheon. 


For press photos, please click on the following links:


Ford Motor Company recently recognized the BASF Cellasto team in Wyandotte, MI with its Q1 Award. From left are Dan Dickson, Sales/Technical Manager, BASF; Tom St. Henry, Senior Marketing Specialist, BASF; David Grimes, Business Director, BASF; Jim Miller, Cellasto Quality Manager, BASF; Veronica Braker, Manufacturing Manager, BASF; Saadat Hameed, Supplier Quality Engineer, Ford Motor Company; Norman Kreuzer, North American Chasis Site Manager, Ford Motor Company; and Greg Pflum, Vice President, Wyandotte Site, BASF.

The BASF Cellasto team in Wyandotte, MI hosted a site luncheon and flag raising ceremony in honor of receiving the 2013 Ford Q1 supplier award.  From left are Tom St. Henry, Senior Marketing Specialist, BASF; and Jim Miller, Cellasto Quality Manager, BASF.

The Ford Q1 banner flies high above the BASF Cellasto plant in Wyandotte, MI to recognize the team’s 2013 preferred quality status from Ford Motor Company. 


Cellasto ® is a registered trademark of BASF Polyurethanes GmbH.


BASF Polyurethanes


BASF is the leading supplier of Polyurethane Solutions for Systems, Specialties and PU Basic Products. With its global network of 39 polyurethane System Houses and its comprehensive product and service portfolio, BASF is the preferred partner of its customers in many industries. Through its System House network, BASF provides fast local support, from technical service and sales to production and marketing during the development of customized solutions. With its world-scale plants, BASF secures its leading market position in the production of polyurethane basic products in all regions of the world.  To find out more, please visit 


BASF - The Chemical Company


BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,600 employees in North America, and had sales of $18.5 billion in 2012. For more information about BASF’s North American operations, visit .


BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of €72.1 billion in 2012 and more than 110,000 employees as of the end of the year. Further information on BASF is available on the Internet at .

Categories: Performance News